Back to Blog
Loop Link Coachsulting™
IS THIS YOUTHE COSTTHE SHIFTABOUT
Get Started
Get Started
Leadership
April 5, 20263 min

Re-Align With Your Mission and Bring Your Vision Back in View

Theresa

Theresa

Re-Align With Your Mission and Bring Your Vision Back in View

As leaders, it is important for us to keep our business’ mission at the forefront of what we do. When you started your business, chances are that the first things you nailed down were your mission and vision. These two crucial pieces of information define your company, its goals and values.

Your mission statement is your “why”. It lets you, your team and clients know the reason your business exists and what your purpose is. Then, your vision outlines your end goal and objectives.

Despite their best efforts, even the best businesses can lose sight of their mission over time. Whether it’s the demands and responsibilities of being a business owner, the circumstances in your company that change, or unknowingly allowing a disconnect to happen, any of these factors can make you lose sight of your business’ “why”.

If you find yourself drifting away from your mission, it’s time to realign and bring your vision back into view.

How to Re-Align With Your Mission and Bring Your Vision Back in View

RECONNECT TO YOUR WHY

No matter what stage of your business you are in, it’s always important to routinely revisit the core purpose of your business, the reason you started it and why it exists.  Ask yourself questions like “what does my business stand for?”, “what am I trying to accomplish” and “why is that important to my company”.

You should also evaluate if there have been significant changes in your business that would require you to adjust the execution of the mission. Perhaps your business model and objectives have shifted which has caused a disconnect. There is nothing wrong with this scenario, it means you need to re-strategize.

MAKE A PLAN

Your vision is the roadmap to your goals. Your mission is the vehicle that gets you there.Think about where you see your company in one, five or ten years. What actions and strategies will help you get there?

Base your decision-making processes on what you are trying to accomplish. You can also plan reviews of your mission statement with your team. This could be done monthly, quarterly or annually, for example. Whatever you choose to do, be sure that your mission and vision alignment translates into daily routines and practices.

COMMUNICATE

As the saying goes “communication is key”. One of the best things you can do to realign your mission is to articulate it to your team and be as clear and concise as possible.  Your mission must reflect the values and principles most important to your business.

Ensure that your team knows your company’s purpose and how it relates to their role.

Don’t just think it or say it. It’s important that you embody your mission and the values it supports. You can also reward your team when they demonstrate actions that are consistent with your business’ vision or mission.

When you follow this guideline, you will be able to realign your business mission and bring your vision back into focus.

YOUR MOVE

As leaders it is our job to communicate and take actionable steps to ensure our mission and vision are aligned.

Remember, the strength of your purpose, dedication, and consistency is what helps you to avoid drifting away from your mission. It takes a lot of discipline and a strong understanding of your “why” to successfully align these elements.

Share

More in Leadership

Leadership

5 Leadership Qualities That Will Make You Remarkable

Most people would like to become a great leader. Some people are born with the skills, and some have to work at it. The leadership qualities come in many forms...

Apr 6, 20264 min
5 Leadership Qualities That Will Make You Remarkable
Leadership

Your Business Grows When You Know What To Let Go

Growing your business is an adventure. It is an investment of time, nurture, and risk. It requires us to show up every day. Particularly in the early years of b...

Apr 6, 20264 min
Your Business Grows When You Know What To Let Go
Leadership

The 5 Warning Signs of a Fixed Mindset

Patricia Aburdene, a highly-acclaimed author and former Forbes contributor, once said something about leadership that resonated with me the very instant I first...

Apr 6, 20266 min
The 5 Warning Signs of a Fixed Mindset

Before working with Theresa, I couldn't figure out how to get my company to grow any further. Our growth had flatlined for about ten months, and I was scrambling to break through the ceiling we had hit. Quickly after Theresa started coaching our team, I realized that we needed more than just coaching — we needed someone like her actually to run operations. Once this happened, I was able to delegate one of the most significant and most growth-stalling responsibilities, allowing me to focus on what I do best: sales and marketing. Since Theresa joined the company, we have grown our business by over 100%, and every other KPI has improved by the same amount.

J
Jono

Theresa helped us fully utilize the tools and technology we'd already invested in, streamlined our process of creating new SOPs, and even reimagined our org chart. We've gained back more hours in our day, become much more productive and organized, and our bottom line is even happier! Theresa is an insightful and talented coach who's full of encouragement and great ideas. We're truly indebted to her for this fantastic experience.

M
Marie + Jessie

When I first started working with Theresa, I considered myself a 'wannabe' business owner. I wasn't confident in my own processes, worried that I looked unprofessional, and spent a lot of my time chasing clients. Working with Theresa was an experience that kicked me into high-gear. We set up clear SOPs, packages, templates, workflows, canned emails, and so much more. After working with her, I can confidently present myself to other businesses and entrepreneurs as a business owner AND have the processes to show that I am professional, timely, and efficient. I would recommend working with Theresa in a HEARTBEAT!

C
Cassandra

The time I have spent with Theresa has been very valuable to me and my company. Theresa is a great systems person. She has helped me develop systems for my company that have the flexibility required to assist me as my company grows larger. Weekly meetings with her helped to keep me focused and on track. Working with Theresa has been a great experience and I look forward to working more with her in the future.

M
Mitch

I am now in my sixth year of business as a Photographer and I no longer feel like my business is 'stale' — I feel like I am growing. Theresa is helping me put a better business plan together, including income goals, social media planning, improving my online presence and other essential techniques. Every session is so valuable and I ALWAYS look forward to the next one. I would ABSOLUTELY recommend Theresa to anyone looking for help in business planning and staying/getting on the right tracks!

E
Emma

I was looking for guidance with streamlining business processes for not only my business but my clients' businesses as well. After working with Theresa I became much more productive and organized, and my bottom line has improved as well. Theresa is a knowledgeable and highly informative coach who's full of great ideas and support. I am so grateful to her for her support and this experience.

B
Brigid
CEO

Before working with Theresa, I couldn't figure out how to get my company to grow any further. Our growth had flatlined for about ten months, and I was scrambling to break through the ceiling we had hit. Quickly after Theresa started coaching our team, I realized that we needed more than just coaching — we needed someone like her actually to run operations. Once this happened, I was able to delegate one of the most significant and most growth-stalling responsibilities, allowing me to focus on what I do best: sales and marketing. Since Theresa joined the company, we have grown our business by over 100%, and every other KPI has improved by the same amount.

J
Jono

Theresa helped us fully utilize the tools and technology we'd already invested in, streamlined our process of creating new SOPs, and even reimagined our org chart. We've gained back more hours in our day, become much more productive and organized, and our bottom line is even happier! Theresa is an insightful and talented coach who's full of encouragement and great ideas. We're truly indebted to her for this fantastic experience.

M
Marie + Jessie

When I first started working with Theresa, I considered myself a 'wannabe' business owner. I wasn't confident in my own processes, worried that I looked unprofessional, and spent a lot of my time chasing clients. Working with Theresa was an experience that kicked me into high-gear. We set up clear SOPs, packages, templates, workflows, canned emails, and so much more. After working with her, I can confidently present myself to other businesses and entrepreneurs as a business owner AND have the processes to show that I am professional, timely, and efficient. I would recommend working with Theresa in a HEARTBEAT!

C
Cassandra

The time I have spent with Theresa has been very valuable to me and my company. Theresa is a great systems person. She has helped me develop systems for my company that have the flexibility required to assist me as my company grows larger. Weekly meetings with her helped to keep me focused and on track. Working with Theresa has been a great experience and I look forward to working more with her in the future.

M
Mitch

I am now in my sixth year of business as a Photographer and I no longer feel like my business is 'stale' — I feel like I am growing. Theresa is helping me put a better business plan together, including income goals, social media planning, improving my online presence and other essential techniques. Every session is so valuable and I ALWAYS look forward to the next one. I would ABSOLUTELY recommend Theresa to anyone looking for help in business planning and staying/getting on the right tracks!

E
Emma

I was looking for guidance with streamlining business processes for not only my business but my clients' businesses as well. After working with Theresa I became much more productive and organized, and my bottom line has improved as well. Theresa is a knowledgeable and highly informative coach who's full of great ideas and support. I am so grateful to her for her support and this experience.

B
Brigid
CEO

Before working with Theresa, I couldn't figure out how to get my company to grow any further. Our growth had flatlined for about ten months, and I was scrambling to break through the ceiling we had hit. Quickly after Theresa started coaching our team, I realized that we needed more than just coaching — we needed someone like her actually to run operations. Once this happened, I was able to delegate one of the most significant and most growth-stalling responsibilities, allowing me to focus on what I do best: sales and marketing. Since Theresa joined the company, we have grown our business by over 100%, and every other KPI has improved by the same amount.

J
Jono

Theresa helped us fully utilize the tools and technology we'd already invested in, streamlined our process of creating new SOPs, and even reimagined our org chart. We've gained back more hours in our day, become much more productive and organized, and our bottom line is even happier! Theresa is an insightful and talented coach who's full of encouragement and great ideas. We're truly indebted to her for this fantastic experience.

M
Marie + Jessie

When I first started working with Theresa, I considered myself a 'wannabe' business owner. I wasn't confident in my own processes, worried that I looked unprofessional, and spent a lot of my time chasing clients. Working with Theresa was an experience that kicked me into high-gear. We set up clear SOPs, packages, templates, workflows, canned emails, and so much more. After working with her, I can confidently present myself to other businesses and entrepreneurs as a business owner AND have the processes to show that I am professional, timely, and efficient. I would recommend working with Theresa in a HEARTBEAT!

C
Cassandra

The time I have spent with Theresa has been very valuable to me and my company. Theresa is a great systems person. She has helped me develop systems for my company that have the flexibility required to assist me as my company grows larger. Weekly meetings with her helped to keep me focused and on track. Working with Theresa has been a great experience and I look forward to working more with her in the future.

M
Mitch

I am now in my sixth year of business as a Photographer and I no longer feel like my business is 'stale' — I feel like I am growing. Theresa is helping me put a better business plan together, including income goals, social media planning, improving my online presence and other essential techniques. Every session is so valuable and I ALWAYS look forward to the next one. I would ABSOLUTELY recommend Theresa to anyone looking for help in business planning and staying/getting on the right tracks!

E
Emma

I was looking for guidance with streamlining business processes for not only my business but my clients' businesses as well. After working with Theresa I became much more productive and organized, and my bottom line has improved as well. Theresa is a knowledgeable and highly informative coach who's full of great ideas and support. I am so grateful to her for her support and this experience.

B
Brigid
CEO

Before working with Theresa, I couldn't figure out how to get my company to grow any further. Our growth had flatlined for about ten months, and I was scrambling to break through the ceiling we had hit. Quickly after Theresa started coaching our team, I realized that we needed more than just coaching — we needed someone like her actually to run operations. Once this happened, I was able to delegate one of the most significant and most growth-stalling responsibilities, allowing me to focus on what I do best: sales and marketing. Since Theresa joined the company, we have grown our business by over 100%, and every other KPI has improved by the same amount.

J
Jono

Theresa helped us fully utilize the tools and technology we'd already invested in, streamlined our process of creating new SOPs, and even reimagined our org chart. We've gained back more hours in our day, become much more productive and organized, and our bottom line is even happier! Theresa is an insightful and talented coach who's full of encouragement and great ideas. We're truly indebted to her for this fantastic experience.

M
Marie + Jessie

When I first started working with Theresa, I considered myself a 'wannabe' business owner. I wasn't confident in my own processes, worried that I looked unprofessional, and spent a lot of my time chasing clients. Working with Theresa was an experience that kicked me into high-gear. We set up clear SOPs, packages, templates, workflows, canned emails, and so much more. After working with her, I can confidently present myself to other businesses and entrepreneurs as a business owner AND have the processes to show that I am professional, timely, and efficient. I would recommend working with Theresa in a HEARTBEAT!

C
Cassandra

The time I have spent with Theresa has been very valuable to me and my company. Theresa is a great systems person. She has helped me develop systems for my company that have the flexibility required to assist me as my company grows larger. Weekly meetings with her helped to keep me focused and on track. Working with Theresa has been a great experience and I look forward to working more with her in the future.

M
Mitch

I am now in my sixth year of business as a Photographer and I no longer feel like my business is 'stale' — I feel like I am growing. Theresa is helping me put a better business plan together, including income goals, social media planning, improving my online presence and other essential techniques. Every session is so valuable and I ALWAYS look forward to the next one. I would ABSOLUTELY recommend Theresa to anyone looking for help in business planning and staying/getting on the right tracks!

E
Emma

I was looking for guidance with streamlining business processes for not only my business but my clients' businesses as well. After working with Theresa I became much more productive and organized, and my bottom line has improved as well. Theresa is a knowledgeable and highly informative coach who's full of great ideas and support. I am so grateful to her for her support and this experience.

B
Brigid
CEO

I was looking for guidance with streamlining business processes for not only my business but my clients' businesses as well. After working with Theresa I became much more productive and organized, and my bottom line has improved as well. Theresa is a knowledgeable and highly informative coach who's full of great ideas and support. I am so grateful to her for her support and this experience.

B
Brigid
CEO

I am now in my sixth year of business as a Photographer and I no longer feel like my business is 'stale' — I feel like I am growing. Theresa is helping me put a better business plan together, including income goals, social media planning, improving my online presence and other essential techniques. Every session is so valuable and I ALWAYS look forward to the next one. I would ABSOLUTELY recommend Theresa to anyone looking for help in business planning and staying/getting on the right tracks!

E
Emma

The time I have spent with Theresa has been very valuable to me and my company. Theresa is a great systems person. She has helped me develop systems for my company that have the flexibility required to assist me as my company grows larger. Weekly meetings with her helped to keep me focused and on track. Working with Theresa has been a great experience and I look forward to working more with her in the future.

M
Mitch

When I first started working with Theresa, I considered myself a 'wannabe' business owner. I wasn't confident in my own processes, worried that I looked unprofessional, and spent a lot of my time chasing clients. Working with Theresa was an experience that kicked me into high-gear. We set up clear SOPs, packages, templates, workflows, canned emails, and so much more. After working with her, I can confidently present myself to other businesses and entrepreneurs as a business owner AND have the processes to show that I am professional, timely, and efficient. I would recommend working with Theresa in a HEARTBEAT!

C
Cassandra

Theresa helped us fully utilize the tools and technology we'd already invested in, streamlined our process of creating new SOPs, and even reimagined our org chart. We've gained back more hours in our day, become much more productive and organized, and our bottom line is even happier! Theresa is an insightful and talented coach who's full of encouragement and great ideas. We're truly indebted to her for this fantastic experience.

M
Marie + Jessie

Before working with Theresa, I couldn't figure out how to get my company to grow any further. Our growth had flatlined for about ten months, and I was scrambling to break through the ceiling we had hit. Quickly after Theresa started coaching our team, I realized that we needed more than just coaching — we needed someone like her actually to run operations. Once this happened, I was able to delegate one of the most significant and most growth-stalling responsibilities, allowing me to focus on what I do best: sales and marketing. Since Theresa joined the company, we have grown our business by over 100%, and every other KPI has improved by the same amount.

J
Jono

I was looking for guidance with streamlining business processes for not only my business but my clients' businesses as well. After working with Theresa I became much more productive and organized, and my bottom line has improved as well. Theresa is a knowledgeable and highly informative coach who's full of great ideas and support. I am so grateful to her for her support and this experience.

B
Brigid
CEO

I am now in my sixth year of business as a Photographer and I no longer feel like my business is 'stale' — I feel like I am growing. Theresa is helping me put a better business plan together, including income goals, social media planning, improving my online presence and other essential techniques. Every session is so valuable and I ALWAYS look forward to the next one. I would ABSOLUTELY recommend Theresa to anyone looking for help in business planning and staying/getting on the right tracks!

E
Emma

The time I have spent with Theresa has been very valuable to me and my company. Theresa is a great systems person. She has helped me develop systems for my company that have the flexibility required to assist me as my company grows larger. Weekly meetings with her helped to keep me focused and on track. Working with Theresa has been a great experience and I look forward to working more with her in the future.

M
Mitch

When I first started working with Theresa, I considered myself a 'wannabe' business owner. I wasn't confident in my own processes, worried that I looked unprofessional, and spent a lot of my time chasing clients. Working with Theresa was an experience that kicked me into high-gear. We set up clear SOPs, packages, templates, workflows, canned emails, and so much more. After working with her, I can confidently present myself to other businesses and entrepreneurs as a business owner AND have the processes to show that I am professional, timely, and efficient. I would recommend working with Theresa in a HEARTBEAT!

C
Cassandra

Theresa helped us fully utilize the tools and technology we'd already invested in, streamlined our process of creating new SOPs, and even reimagined our org chart. We've gained back more hours in our day, become much more productive and organized, and our bottom line is even happier! Theresa is an insightful and talented coach who's full of encouragement and great ideas. We're truly indebted to her for this fantastic experience.

M
Marie + Jessie

Before working with Theresa, I couldn't figure out how to get my company to grow any further. Our growth had flatlined for about ten months, and I was scrambling to break through the ceiling we had hit. Quickly after Theresa started coaching our team, I realized that we needed more than just coaching — we needed someone like her actually to run operations. Once this happened, I was able to delegate one of the most significant and most growth-stalling responsibilities, allowing me to focus on what I do best: sales and marketing. Since Theresa joined the company, we have grown our business by over 100%, and every other KPI has improved by the same amount.

J
Jono

I was looking for guidance with streamlining business processes for not only my business but my clients' businesses as well. After working with Theresa I became much more productive and organized, and my bottom line has improved as well. Theresa is a knowledgeable and highly informative coach who's full of great ideas and support. I am so grateful to her for her support and this experience.

B
Brigid
CEO

I am now in my sixth year of business as a Photographer and I no longer feel like my business is 'stale' — I feel like I am growing. Theresa is helping me put a better business plan together, including income goals, social media planning, improving my online presence and other essential techniques. Every session is so valuable and I ALWAYS look forward to the next one. I would ABSOLUTELY recommend Theresa to anyone looking for help in business planning and staying/getting on the right tracks!

E
Emma

The time I have spent with Theresa has been very valuable to me and my company. Theresa is a great systems person. She has helped me develop systems for my company that have the flexibility required to assist me as my company grows larger. Weekly meetings with her helped to keep me focused and on track. Working with Theresa has been a great experience and I look forward to working more with her in the future.

M
Mitch

When I first started working with Theresa, I considered myself a 'wannabe' business owner. I wasn't confident in my own processes, worried that I looked unprofessional, and spent a lot of my time chasing clients. Working with Theresa was an experience that kicked me into high-gear. We set up clear SOPs, packages, templates, workflows, canned emails, and so much more. After working with her, I can confidently present myself to other businesses and entrepreneurs as a business owner AND have the processes to show that I am professional, timely, and efficient. I would recommend working with Theresa in a HEARTBEAT!

C
Cassandra

Theresa helped us fully utilize the tools and technology we'd already invested in, streamlined our process of creating new SOPs, and even reimagined our org chart. We've gained back more hours in our day, become much more productive and organized, and our bottom line is even happier! Theresa is an insightful and talented coach who's full of encouragement and great ideas. We're truly indebted to her for this fantastic experience.

M
Marie + Jessie

Before working with Theresa, I couldn't figure out how to get my company to grow any further. Our growth had flatlined for about ten months, and I was scrambling to break through the ceiling we had hit. Quickly after Theresa started coaching our team, I realized that we needed more than just coaching — we needed someone like her actually to run operations. Once this happened, I was able to delegate one of the most significant and most growth-stalling responsibilities, allowing me to focus on what I do best: sales and marketing. Since Theresa joined the company, we have grown our business by over 100%, and every other KPI has improved by the same amount.

J
Jono

I was looking for guidance with streamlining business processes for not only my business but my clients' businesses as well. After working with Theresa I became much more productive and organized, and my bottom line has improved as well. Theresa is a knowledgeable and highly informative coach who's full of great ideas and support. I am so grateful to her for her support and this experience.

B
Brigid
CEO

I am now in my sixth year of business as a Photographer and I no longer feel like my business is 'stale' — I feel like I am growing. Theresa is helping me put a better business plan together, including income goals, social media planning, improving my online presence and other essential techniques. Every session is so valuable and I ALWAYS look forward to the next one. I would ABSOLUTELY recommend Theresa to anyone looking for help in business planning and staying/getting on the right tracks!

E
Emma

The time I have spent with Theresa has been very valuable to me and my company. Theresa is a great systems person. She has helped me develop systems for my company that have the flexibility required to assist me as my company grows larger. Weekly meetings with her helped to keep me focused and on track. Working with Theresa has been a great experience and I look forward to working more with her in the future.

M
Mitch

When I first started working with Theresa, I considered myself a 'wannabe' business owner. I wasn't confident in my own processes, worried that I looked unprofessional, and spent a lot of my time chasing clients. Working with Theresa was an experience that kicked me into high-gear. We set up clear SOPs, packages, templates, workflows, canned emails, and so much more. After working with her, I can confidently present myself to other businesses and entrepreneurs as a business owner AND have the processes to show that I am professional, timely, and efficient. I would recommend working with Theresa in a HEARTBEAT!

C
Cassandra

Theresa helped us fully utilize the tools and technology we'd already invested in, streamlined our process of creating new SOPs, and even reimagined our org chart. We've gained back more hours in our day, become much more productive and organized, and our bottom line is even happier! Theresa is an insightful and talented coach who's full of encouragement and great ideas. We're truly indebted to her for this fantastic experience.

M
Marie + Jessie

Before working with Theresa, I couldn't figure out how to get my company to grow any further. Our growth had flatlined for about ten months, and I was scrambling to break through the ceiling we had hit. Quickly after Theresa started coaching our team, I realized that we needed more than just coaching — we needed someone like her actually to run operations. Once this happened, I was able to delegate one of the most significant and most growth-stalling responsibilities, allowing me to focus on what I do best: sales and marketing. Since Theresa joined the company, we have grown our business by over 100%, and every other KPI has improved by the same amount.

J
Jono
YOUR NEXT MOVE

The crossroads already has a name. Let's find it.

Start Now
theresa@theresatruong.ca
Pages
Home

© 2026 Loop Link Coachsulting™ . All rights reserved.

CoachfulPowered by Coachful